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1. How to Survive Micro-Press Publishing at SPX

by Zachary Clemente

SPX Micropress How to Survive Micro Press Publishing at SPX

This past weekend, the 20th annual Small Press Expo (SPX) brought an explosion of independent and small press comics to the Marriott hotel in Bethesda, MD. Literally overflowing with an abundance of talent, the weekend was filled with amazing creators, signings, panels, even a wedding and a prom. One of the panels, Micro-Press and Beyond, discussed the findings of a study on micro-press comics publishers by moderator Robyn Chapman, who runs mini-comics publisher Paper Rocket, as well as posing the study’s questions to the panel participants. From left to right, the publishers are Chuck Forsman (Oily Comics), Keenan Marshall Keller (Drippy Bone Books), Anne Koyama (Koyama Press), and Raighne Hogan & Justin Skarhus (2D Cloud).

Chapman kicked off the panel by showing her findings, collected in The Tiny Report, a mini-comic she published, based on questions she sent to 52 micro-press publishers, which she defines as being “one-person publishing houses”. The purpose of the Tiny Report is to be a “micropress yearbook”, serving to be an aid in understanding and chronicling the comics micro-press movement. One by one, she took the panel through some of the questions she posed for the report, seeing how they affect each representing publisher. While the responses for Forsman, Keller, Hogan, and Skarhus were fairly uniform; Koyama, as a more established publisher had slightly different answers. Although all agreed the major challenge of publishing was funding, seeing it as the root of any other discussed challenges, such as distribution or marketing.

challenges How to Survive Micro Press Publishing at SPX

Data Collected by Robyn Chapman

The majority of the panel was an informative and lengthy discussion about how micro-publishing is in essence a massive clustercuss. Selling books to comic stores often requires very precise book-keeping, dealing with printing and shipping costs is a measured act of a madness, running the convention circuit can be emotionally and physically punishing, and even trying managing an online store or crowd-funding campaigns can be a full-time job. Despite all these hurdles, micro-press publishers have been springing up left and right to print minis and floppies, filling the void left by publishers left by publishers like Fantagraphics or Drawn & Quarterly, who now focus more on graphics novels, collections, or art books. Ultimately, the issues voiced come from a lack of steady funding as it’s not uncommon for an independent publisher to see a check for books sent to a store 6 months after the fact.

During the audience Q&A portion, a question I’ve been curious about was raised about artist contracts and compensation. Most of the publishers pay in copies or small royalties, depending from artist to artist and many don’t really bother with formal contracts. Only Koyama utilizes formal, customized contracts and pays a lump sum up front to each artist she works with.

“You’re an angel from Heaven.” – Forsman to Koyama

sold How to Survive Micro Press Publishing at SPX

Data Collected by Robyn Chapman

Lastly, on the word of submitting, all but Koyama takes submissions through email or convention drop-offs – all stating that finished or nearly finished work is ideal. Koyama bemoaned the fact that she often cannot find the names of people on their websites or tumblr pages and won’t be able to contact them. Koyama press rarely takes submissions, only publishing 10 books a year, all handpicked by Anne herself. Everyone agreed that the best possible policy for getting published is just “make a good comic.” When asked about the “Beyond” of micro-publishing, all wished for a climate where sustainable and local printing was a more affordable option, but for now, overseas printing is the most economical option.

This was my first time at SPX and it was an exceptional experience. I’ll be back next year and (hopefully) continuing small press coverage!

4 Comments on How to Survive Micro-Press Publishing at SPX, last added: 9/18/2014
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