If you’re an un-agented writer, you might be thinking—do I even NEED a blog? What content should it contain? How often should I post? What SHOULDN’T I blog about?
Well, relax. I asked a few agents what they thought of writerly blogs. Their responses may surprise you.
Erin Murphy, Erin Murphy Literary Agency:
“I don’t have any strict rules or do’s and don’ts. I find blogs are perhaps less useful than they used to be, with the exception of those with large followings. Mostly I go to them, when considering signing someone new, to get a sense of their personality and how they present themselves (whether to fellow kidlit folks, gatekeepers or kids).”
Ammi-Joan Paquette, Erin Murphy Literary Agency:
“A writer’s blog wouldn’t be a deal-breaker for me unless it was wildly unprofessional. First and foremost, when I’m looking at a potential client, it’s all about the writing. But beyond that, a blog or website gives a sense of who that person is, how our tastes and interests might mesh, etc. So make sure your web presence reflects who you are, and that it looks clean and tight and polished. I don’t think they’re essential, but it is nice to put a face and background to the voice I’m reading on the screen.”
Jennifer Laughran, Andrea Brown Literary Agency:
“I don’t care if an author has a blog or not. But if they DO have a blog, I hope it is lively, interesting, informative, fun to read, and gives a sense of their “voice” and a glimpse into their lives.
Turnoffs: Lots of word-count posts. Constant self-promotion. Complaining about blogging, complaining about the publishing industry, complaining about specific people (your agent or editor, for example)—or “Humblebragging.” Overly political or “sexy” posts (unless you are a political or sexy writer).
If an author HATES blogging and is struggling to find the time or energy…if it is taking away from their work or making them miserable…then they should absolutely not do it. An unused blog, or a blog that is just complaints or self-PR, is so much worse than no blog at all.”
Teresa Kietlinski, Prospect Agency:
“Blogs are absolutely important in my decision making. When submissions come in, I tend to visit blogs first because they give me a taste of the writer’s (and illustrator’s) personality, voice and interests. It also lets me see how dedicated they are to the craft of writing or illustrating. Do they post frequently? Do they talk about topics of interest in the children’s book world? Are they honing his/her skills? What books is he/she reading? Would I like to join him/her forDisplay Comments Add a Comment