In March of 2012, I published my first book, a YA novel called Hag. Following the advice of the self-publishing gurus, I enrolled my book in the KDP select program. This came with a mandatory 90 day exclusivity clause where my book could only be sold on the Amazon website.
There Were More Downs Than Ups!
It seemed in the first 80 days, my book was just lost in the massive Amazonian sea. There were just a few sales here and there, but honestly, I thought I had just wasted my time on the KDP program. Meanwhile, I started querying bloggers, reviewers and podcasters to get myself the exposure I needed. I also began working on the next book.
When the Book Went Free
Since the big carrot that KDP offers is the ability to give away your book for 5 days, I took that opportunity this week. To say it was well received would have been an understatement! My book went from ranking at 400,000 to being #10 in the Girl’s and Women’s Lit and number #19 in Children’s People and Places categories.
How’d That Happen?
To insure success, I advertised. Yes, I know the advice givers tell us not to spend money but this is a business and I had to tell readers my book existed. Besides, my platform is only so big. So to reach the most readers I chose both Goodreads and Kindle Nation Daily.
With Goodreads, I chose their DIY pay-per-click ads and only spent $60. I let the ad run from Friday until Tuesday.
With Kindle Nation Daily, I used their least expensive “highlight ad” for $29.99. I setup the ad to run on Monday morning. I believe this particular ad catapulted my book into the top 10 list.
The Cinderella Syndrome
Like all good things, when my 5 day run came to an end, my book magically changed back into a pumpkin, returning to its 400,000 rank. Can you say reality check?
I was very disappointed, that people didn’t want to spend $2.99 on my wonderful masterpiece. :’( But this is actually a common phenomenon being experienced by KDP authors read this article here to find out why.
I can’t really complain, KDP did exactly what it was supposed to, it got meAdd a Comment