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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Five Tips for Writing A Memoir

Guest Post by Joan Heartwell Be Fearless Fear is probably the number one obstacle that keeps popping up in front of would-be memoirists. What if so and so gets upset because I’ve written about her? What if I’ve misremembered that conversation about such and such? What if I say something happened in 1980 and it turns out it really happened in ‘81? Will someone try to sue me? You can imagine

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2. Powerful Email Messages That Actually Lead To Opens and Conversions (the Autoresponder Series Template)

Email marketing falls under the online marketing umbrella, more specifically, the content marketing umbrella. It’s how you establish and build a relationship with people who find your information and/or free gift of value and opt in to your mailing list. In other words, with your subscribers. This marketing strategy is absolutely essential to your business, so it’s important to know how to ‘

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3. 3 Reasons You Must Use Subheads …

Guest Post by Will Newman Last week we had a great session in our Circle of Success Targeted Learning Program on “Leads.” We were discussing how to fill your lead with a feeling of urgency. The session brought back my own memories of when I was first learning copywriting from a well-known copywriter I’ll call “my mentor.” I dreaded seeing my copy when my mentor returned it. He almost

0 Comments on 3 Reasons You Must Use Subheads … as of 4/11/2014 8:17:00 AM
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4. Borrowing from Superheroes

Guest Post by Carolyn Howard-JohnsonMy husband—sweetie that he is—brought me a copy of The Smithsonian from his dermatologist's office. So thanks to Lance and Dr. Mantel, I am now a diehard fan of the magazine.One of the articles was inspired by the new movie, Man of Steel. They take up how "superhero origin stories inspire us to cope with adversity."The elements that make superheroes so

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5. Three Powerful Content Marketing Strategies to Motivate Potential Customers to Buy

The buying process produces potential customer anxiety. Just about all CTAs (call-to-actions) generate stress. Something as simple as the wording in your CTA, can increase that stress and it’s your job to take steps to reduce the potential customer’s anxiety. This in turn will increase your conversions. Conversions in this case relates to getting visitors to actually buy what you’re offering

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6. Social Media Networking – Twitter Is At It Again

Well, Twitter is at it again. Morphing more and more into a homogenized version of a social networking site. According to Twitter, the social media site is getting more social by allowing members to post up to four photos per tweet. And, you can tag up to 10 people per photo. This is a twofold update. The first so-called social improvement is the ability to post up to four images per tweet.

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7. 3 Tips for Finding Writing Inspiration

Guest Post by Mary Jo Guglielmo Are you ready to start a new writing project but are struggling with finding that new story?  I have known a number of writers who can't seem to find a new direction after finishing a big project.  If you're need of some inspiration try one of the following techniques to jumpstart your next writing project. Dream Your Manuscript into Being: If you having

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8. Email Marketing - The Number ONE Step to Powerful Email Messages that Will Really Lead to Opens and Conversions

By Karen Cioffi Writing powerful email messages is a primary way to market and sell what you’re offering. The foundation of your email marketing strategy, building your email list, is to sign up with an email service provider, such as Mail Chimp or iContact. The service will provide an autoresponder tool. This will allow you to send your subscribers automatic messages – ones that you create

0 Comments on Email Marketing - The Number ONE Step to Powerful Email Messages that Will Really Lead to Opens and Conversions as of 3/31/2014 9:11:00 AM
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9. Social Media Tools Galore to Add to Your Marketing Strategies

Being in business takes a lot of work . . . and time. Not to mention expenses. Marketing you, your product, and your business is now a 24/7 endeavor. And, if you’re a small business or solopreneur, which includes the book marketer and freelance writer, you are most likely doing it all yourself. You’re the product designer, the marketer, the sales person, the content marketer, the social

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10. Writing Software for Writers

Guest Post by Anne Duguid Tree Sheets Despite the title, this month's free software choices are not simply for writers. But they are worth mentioning because they can potentially save money and time. I admit being prone to play with new gadgets and ideas. My time savers can soon become time wasters, if I'm not careful. So when I read the recent reviews for Tree Sheets--another planning/ list

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11. Powerful Email Messages That Actually Lead To Opens and Conversions (It’s All In The Autoresponder)

If you’re like most email marketers, most likely you’re not doing it right. And, it’s really not your fault. Most people just don’t know the secret strategies to write effective emails – emails that people actually open – emails that prompt people to say YES to your call-to-action. For those of you who aren’t sure what or who an email marketer is, it’s anyone (an author, freelance writer, or

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12. Twitter is Getting on the Larger Visual Header Bandwagon as Part of Its Social Media Blending Strategy

It seems originality doesn't stand a chance when it comes to social media. If you notice, each social media network tries to keep up with the other. And, while Twitter holds its own with a limited character number, it's succumbing to other pressures. According to an article at HubSpot.com, Twitter will be rolling out a new design overhaul. The new version is kind of like Facebook and kind of

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13. Freelance Writers: Profile Vs Objective - Which One Is Best For Your Resume?

By Travis Bliffen Regardless of whether you choose a functional resume, chronological resume or a combination resume one of the first and arguably most important sections is the objective or profile. Resume writing professionals have yet to agree upon which is a better choice, but the majority of professionals favor profiles since they focus on what you can provide, instead of what you want.

0 Comments on Freelance Writers: Profile Vs Objective - Which One Is Best For Your Resume? as of 3/19/2014 7:57:00 AM
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14. Blogging – The 5 Most Popular Blog Post and Article Formats (Part 2)

In last week’s article, we went over blog post formats 1and two, the how-to post and the list based post. Now, it’s on to formats 3, 4, and 5. 3. The Content Curation Blog Post Before we get into the format, let’s go over what content curation is. In simple terms, it’s using someone else’s content on your site by linking to it. You lead into the source content with your own perspective

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15. LinkedIn Now Offers Blog Post Publishing to Its Members

Think you don't have enough venues to post your content to? Well, LinkedIn added one more. The business oriented site allows ALL members to  to publish their content. According to a very interesting article at HubSpot.com: Once you publish, your post will appear on your profile and be shared with your network -- people who you're connected to and members who just follow your posts. You'll

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16. Freelance Writing - Giving Basic Writing Advice

By Karen Cioffi I was recently asked to look over a children’s fiction picture book manuscript. This was not a paying job, just a favor. The ‘new to writing’ authors, who are both health care professionals, had already been calling major publishers to find out submission requirements. They were told their manuscript would not be looked at without an agent. So, they went to the library to

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17. Blogging – The 5 Most Popular Blog Post and Article Formats (Part 1)

It’s a content marketing fact: Blogging is one of the most effective authority building, credibility building persuasive, and money-making marketing strategies. This being the case, it means you need to regularly post content to your blog. It may be multiple times a day, once a day, three-times a week, once a week, or once a month. No matter what, you need to post to your blog on a regular

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18. Testing the Clarity of Your Marketing Message with Grandma

I recently read a great article, “The Grandma Test and 4 Other Ways to Gauge Your Content,” over at PRDaily.com. The first thing that grabbed me was the title. Aside from the fact that I’m a grandma and could take offense to the author’s title, it did make me click on the link. And, that’s not the only reference to grandmas or elderly woman who just can’t grasp a marketing trend or message.

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19. Exclamation Marks Add Emphasis To Your Writing!

Guest Post By Janice Gillgren I'm sure most of my readers would have heard the Scottish Bagpipes at some time in their life. These magnificent musical instruments are made for the Highlands, where their piercing chords can reverberate across the mountains. It's no wonder this old instrument is still so well known and loved by many. My early memories of the bagpipes are from the welcoming

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20. Website Visitors, Visits, and Pageviews

Search engines have the capability to trace everything, from keywords to tags, to your articles, to your comments, to your social networking participation. Everything you do online matters in regard to your SEO marketing efforts. Search engine spiders track your content marketing, your website, and even the number of visitors who click onto your site and the number of pageviews your website

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21. The Ins and Outs of Content Marketing

Interestingly, 2014 has been labeled ‘the year of content.’ This is not to say content wasn’t always a necessary part of ALL marketing, but now, businesses are realizing its power. And, they’re more willing to pay writers to help them with optimized content. BlurGroup.com wrote an A to Z post on content marketing, covering terms and definitions, and throwing in some tips here and there. It’s

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22. Should You Write In First Or Third Person?

Guest Post By Deanna Mascle Early in the process of writing, every writer will need to make a decision -- what person to write in? Traditionally, English grammar has divided references to people into three categories, to refer to I, you, and he or she. The first person is I, me, my, we, our, and so on. The second person is you and your. The third person is he, she, they, their, his, hers,

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23. What is the Secret Sauce to Inbound Marketing Success?

I read a great article at CoxBlue.com. The title of the article said it all: “Seth Godin – ‘There is no secret’ to inbound marketing success.” So, a high ranking 'influencer' says, there is NO quick fix or overnight secret tip that will lead to massive website traffic, a loyal and trusting audience, a ‘good ranking with Google, and great sales. There is however, lots of ‘quality’ content

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24. Website Ranking - Basic Metrics (Elements)

According to statistics by Digital Strategy Consulting, on January 21, 2013, there were 634 million active websites. That’s over half a billion. That’s a lot of noise . . . a lot of competition. I’ve used the analogy before, about being a spec in the sky, and it’s true. You need to find and use marketing strategies, specifically website optimization strategies, to give your site (or your

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25. Outsourcing Articles as Part of Your Content Marketing Strategy - Is it Right for You?

By Karen CioffiWhether your a book marketer, freelance writer, or online marketing, keeping visible is a priority. That means writing content on a regular basis for your blog, article directories, and possibly guest posts.So, how do you keep up with all the content you need to supply?Recently, a writer/marketer, who always has valuable information, recommended outsourcing as a means of

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