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1. Publishing on Social Media Networks - 3 Powerhouse Optimization Tips

Some social networks, like Facebook, LinkedIn, and GooglePlus, have optimization features for shared blog posts. It’s kind of how you’d optimize your blog posts on your website. Below is a list of 3 social network features to be aware of (and take advantage of): 1. The post title. Along with creating a keyword effective and powerful blog post title, you need to keep the characters to 40.

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2. Blogging Frequency and Lead Generation through Inbound Traffic

A new study shows evidence that there is a correlation between lead generation (through inbound traffic) and blogging frequency. I’ve written about this before, that blogging on a regular basis and as often as you can matters for at least three reasons: 1. Search engines love fresh content. If you’re offering content that is valuable to your audience, it will boost your search rankings. 2.

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3. Social Media Publishing - Titles Matter

Last week I talked about creating your own social network posting schedule template. In that article I mentioned having an Excel column for Titles in the template. I added a ‘Title’ column in my template, so I can tweak the title of a particular post for each time I tweet it within a week, a month, or other. Why do you want to tweak your titles? The hard truth is that only a minute fraction

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4. Power Words in Your Content Marketing

Power Words to Make Your Promo Succeed Guest Post by Will Newman Let me start by apologizing to you. I'm going to talk to you about something I talked about a couple of years ago. Not the same words, but the same ideas. Today we're going to chat about verbs … and how the verbs you use can make or break promotional writing. Let's start by recalling briefly the 4-Ps:

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5. Website Metrics - 5 Tips to Keep Your Head Above Water

An article I wrote a while ago, Website Ranking - Basic Metrics (1), got a lot of engagement. Interestingly, the engagement came from both sides of the coin – those who like knowing their ranking numbers and those who don’t. Down with Rankings On the ‘con’ side of dealing with website rankings, some appreciated the information the article provided, but don’t hold much weight in the ranking

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6. Do You Have a Social Media Posting Schedule?

If you’re like me, you have a social media posting schedule in place. It might be through an automatic service or done manually. It’s a schedule to help you be consistent . . . and stay visible. But, do you actually keep track of which bits of content you’re sending where and how often? Twitter is my primary social media network. I schedule tweets for about every hour and 15 minutes. I space

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7. Social Media Traffic and the Power of Google+

I’ve decided to make Wednesdays TIPS days. The posts may not be too long, but they will be packed with actionable tidbits of content writing and content marketing tips. Today is about the power of GooglePlus. I do marketing research every day and a littler earlier today, I was looking for GetResponse’s blog page. Instead of going to the site, I thought it’d be quicker to do a Google search

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8. Boost Your Optin Rate Today - It’s All About the Lead Magnets (Offers)

Being a marketer is a never-ending learning process. You’re always reading the heavy-hitters and doing research as to what’s working ‘now’ and what’s not. The reason? The rules to the game are always changing. Well, in my research I came upon an amazing article at Matthew Woodard’s site, “How I Increased Email Conversion By 469% Instantly.” It’s one of those articles that makes you say, “Ahhhh.

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9. Move Your Social Media Connections to Action with Motivating Words

No matter what business you’re in, words are at the crux of everything. Whether it’s an in-house note, instructions, guides, web copy, content writing, fiction writing, book marketing, entertainment . . . You get the idea. Words instruct, alert, command, teach, enlighten, encourage, amuse . . . and they motivate. There are powerful words. There are magically motivating words. There are words

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10. Twitter is Making It Easier for Users – DMs and Highlights

Have you gotten a Direct Message from another Twitter user and tried to reply back only to get message that you can’t because they don’t follow you? I have and it’s annoying. Or, have you wanted to privately DM a user who posted publicly because of the ‘following’ issue? Again, I have. Well, Twitter must have ESP or users complained, because they’ve taken care of that problem. With new

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11. Accepting Guest Posts and Third-Party Links

I get lots of queries asking if I allow guest posts. Guest blogging is a powerful content marketing strategy. Accepting guest posts is a great way to make connections and increase visibility. But, when I get a query that asks if I accept guest posts, I automatically know the blogger didn’t do her research. I have a page specifically titled, “Guest Posts” in my menu bar. If the blogger was

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12. 3 Steps to Getting More Engagement and Shares Through Social Media

Social media and other content distributors are over-flowing with information . . . with content. They’re bursting at the seams. Readers can get information from Joe’s Business, Cindy’s Business, and myriad of other businesses. There are posts on everything you can possibly think of, including: How to Make Money Online Lose 10 Pounds in 30 Days 5 Tips on Being an Alpha Marketer Top

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13. 4 Basic SEO Blogging Tips to Generate Visibility and Website Traffic

SEO is an acronym for ‘search engine optimization.’ It’s the marketing strategy that allows the search engines, such as Google, to find your website and its content. Being aware of these strategies is essential to having the search engines not only find your site, but to also categorize and index your content. This is how your content is made available to online searchers. This strategy is

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14. 10 Social Media Practices You Should Avoid

At this point in time, most everyone knows the importance of ‘working’ social media marketing. It’s a powerful marketing strategy that has the ability to bring traffic, boost authority, boost search rankings, and increase conversions. Again, it’s powerful. But, when using social networks, there are certain practices you should avoid to prevent harming your brand’s image, credibility, and

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15. A Press Release in Action

Press releases are a powerful content marketing tool. They generate visibility about a specific event within your business. According to Women in Business About.com, "A press release is a written communication reporting specific, but brief information about an event, circumstance, or other happening typically tied to a business or organization." Below is an example of a press release from an

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16. Top 5 Power Tips for Blogging Success

Blogging is a competitive arena. According to VP Virtuoso, in November 2013, there were 152,000,000 blogs. And, a new blog was published every half a second. Keep in mind that these statistics are from over a year ago. These types of statistics increase steadily. Blogging isn’t a venture you can enter into lightly, hoping for the best. If you’re blogging to be successful in your niche, it takes

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17. Integrate your Social Media and Blog Posts Comments - Must-Know Tips

I read lots of posts from high-quality marketing sites. Doing so, I get lots and lots of information and ideas. When I’m in a rush, I save the link to an article I want to read and go to it when I have time. Well, I just went to an article at Social Media Examiner (SME) titled, “7 Ways to Increase Your Blog’s Social Media Shares” (1) and I have to say it was one of those “Oh Wow” moments.

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18. Emotional Marketing and Samsung

Today you can get confused with all the different marketing strategies there are at your disposal. There is: Content marketing Contextual marketing Inbound marketing Video marketing Affiliate marketing SEO marketing B2B marketing B2C marketing Email marketing Social media marketing The list can go on and on. There’s also emotional marketing. Buffer Social explains that new research has

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19. Make the Most of Business Opportunities Without Getting Overwhelmed

Today, everyone is pressed for time. There just doesn’t seem to be enough hours in the day. You may be trying to squeeze writing and marketing time in while working full time and taking care of a family. You may be trying to s-t-r-e-c-h time to get as much done as possible. You may be trying to do it all. Well, before you take on too much and finally break the ‘camel’s back,’ take a step

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20. How Social Media Marketing Helps a Storefront Business

Guest post by Matthew Yeoman We’ve all had that experience of being on a social media profile for a brand we like, looking at their content, and then having the urge to get up and head to their store. I usually get this thought when I’m looking at food or sneakers. My example, and the examples that you can think of in your head, are the first pieces of proof that social media marketing can

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21. Tools to Help You Monitor Your Social Media Network Efforts

If you’re including social media marketing in your business plan, and you absolutely should be, you need to take some time to find out what type of results (ROI) you’re getting. Bufferapp.com has a post with 19 FREE social media analytical tools that will help you keep an eye on things. I’ll admit I don’t go waist-deep into analytics, but I do monitor my websites and social media efforts. I’d

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22. Using Images in Your Content Marketing is a Sure Way to Boost Engagement

Images are similar to colors in that they can evoke emotions and even actions. In an interesting article on eight types of images, at CopyBlogger, the author explains how each type has its own psychological influences.(1) Before the types listed in the article are divulged, it’s important to know why images are so important. According to Web Marketing Group, “Ninety percent of information that

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23. Mobile-Friendliness and Google Search Rank Signals (more reasons to have a ready website)

Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal. What’s this mean for you? Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking. Does it really matter? You bet. As an example, suppose Website “A” has done its homework. It’s mobile-friendly. Suppose

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24. Social Media Marketing – When You Need to Hit the Pause Button

Business is no longer 9 to 5 or even 7 to 7. It at times feels like it’s round the clock. The reason? The 24/7 of social media. Keeping your brand in constant visibility, trying to fight through all the other internet noise, and keeping up with communications and networking, can be time consuming and draining. To take a breather, you can put your social media postings and communications

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25. SEO Marketing and Social Engines

SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved. It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into account, but you have more options now. The Major Search Engines Using Google as a catch all for this category, getting your website visible and its content categorized and indexed is an absolute necessity.

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