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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. 4 Basic SEO Blogging Tips to Generate Visibility and Website Traffic

SEO is an acronym for ‘search engine optimization.’ It’s the marketing strategy that allows the search engines, such as Google, to find your website and its content. Being aware of these strategies is essential to having the search engines not only find your site, but to also categorize and index your content. This is how your content is made available to online searchers. This strategy is

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2. 10 Social Media Practices You Should Avoid

At this point in time, most everyone knows the importance of ‘working’ social media marketing. It’s a powerful marketing strategy that has the ability to bring traffic, boost authority, boost search rankings, and increase conversions. Again, it’s powerful. But, when using social networks, there are certain practices you should avoid to prevent harming your brand’s image, credibility, and

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3. A Press Release in Action

Press releases are a powerful content marketing tool. They generate visibility about a specific event within your business. According to Women in Business About.com, "A press release is a written communication reporting specific, but brief information about an event, circumstance, or other happening typically tied to a business or organization." Below is an example of a press release from an

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4. Top 5 Power Tips for Blogging Success

Blogging is a competitive arena. According to VP Virtuoso, in November 2013, there were 152,000,000 blogs. And, a new blog was published every half a second. Keep in mind that these statistics are from over a year ago. These types of statistics increase steadily. Blogging isn’t a venture you can enter into lightly, hoping for the best. If you’re blogging to be successful in your niche, it takes

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5. Integrate your Social Media and Blog Posts Comments - Must-Know Tips

I read lots of posts from high-quality marketing sites. Doing so, I get lots and lots of information and ideas. When I’m in a rush, I save the link to an article I want to read and go to it when I have time. Well, I just went to an article at Social Media Examiner (SME) titled, “7 Ways to Increase Your Blog’s Social Media Shares” (1) and I have to say it was one of those “Oh Wow” moments.

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6. Emotional Marketing and Samsung

Today you can get confused with all the different marketing strategies there are at your disposal. There is: Content marketing Contextual marketing Inbound marketing Video marketing Affiliate marketing SEO marketing B2B marketing B2C marketing Email marketing Social media marketing The list can go on and on. There’s also emotional marketing. Buffer Social explains that new research has

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7. SEO Marketing and Social Engines

SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved. It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into account, but you have more options now. The Major Search Engines Using Google as a catch all for this category, getting your website visible and its content categorized and indexed is an absolute necessity.

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8. Social Media Marketing – When You Need to Hit the Pause Button

Business is no longer 9 to 5 or even 7 to 7. It at times feels like it’s round the clock. The reason? The 24/7 of social media. Keeping your brand in constant visibility, trying to fight through all the other internet noise, and keeping up with communications and networking, can be time consuming and draining. To take a breather, you can put your social media postings and communications

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9. Mobile-Friendliness and Google Search Rank Signals (more reasons to have a ready website)

Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal. What’s this mean for you? Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking. Does it really matter? You bet. As an example, suppose Website “A” has done its homework. It’s mobile-friendly. Suppose

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10. Using Images in Your Content Marketing is a Sure Way to Boost Engagement

Images are similar to colors in that they can evoke emotions and even actions. In an interesting article on eight types of images, at CopyBlogger, the author explains how each type has its own psychological influences.(1) Before the types listed in the article are divulged, it’s important to know why images are so important. According to Web Marketing Group, “Ninety percent of information that

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11. Tools to Help You Monitor Your Social Media Network Efforts

If you’re including social media marketing in your business plan, and you absolutely should be, you need to take some time to find out what type of results (ROI) you’re getting. Bufferapp.com has a post with 19 FREE social media analytical tools that will help you keep an eye on things. I’ll admit I don’t go waist-deep into analytics, but I do monitor my websites and social media efforts. I’d

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12. How Social Media Marketing Helps a Storefront Business

Guest post by Matthew Yeoman We’ve all had that experience of being on a social media profile for a brand we like, looking at their content, and then having the urge to get up and head to their store. I usually get this thought when I’m looking at food or sneakers. My example, and the examples that you can think of in your head, are the first pieces of proof that social media marketing can

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13. Make the Most of Business Opportunities Without Getting Overwhelmed

Today, everyone is pressed for time. There just doesn’t seem to be enough hours in the day. You may be trying to squeeze writing and marketing time in while working full time and taking care of a family. You may be trying to s-t-r-e-c-h time to get as much done as possible. You may be trying to do it all. Well, before you take on too much and finally break the ‘camel’s back,’ take a step

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14. Growing Your Twitter Following and Maintenance

In a recent post at The Social Ms, it explained that the heavy-hitter social influencers use a particular strategy to get the right followers and lots and lots of followers. The Strategy It’s the “follow-unfollow” strategy and it’s in two parts. 1. What this simply means is you follow heavy-hitters in the hope they’ll follow back. But, there’s another strategy to this, you become visible to

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15. The Apple Watch and Content Marketing

Apple ‘officially’ launched its new product, the Apple Watch. While Apple isn’t the first to create and market a wearable computer, it is the company that is expected to take the market to a new level. The first to create and market a ‘computer’ watch was Google with its Android Wear technology. The site explains that the ‘watch’ “organizes your information, suggests what you need, and shows

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16. Is Your Website Mobile-Friendly? Better Be Sure

If you haven’t updated your website theme yet, you should do it today. Why, you ask? In an article over at Boost Blog Traffic (BBT), it noted that in January of 2014, “mobile Internet usage exceeded desktop usage for the first time in history.” And, that was a year ago! Here are a couple of other statistics from BBT: 65% of emails get opened first on a mobile device. 76% of Facebook’s

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17. What is Social Media Proof? Is it Important?

Before social media networking, social proof came in the form of reviews, testimonials, recommendations, referrals, word-of-mouth, and so on. This form of ‘proof’ came through word-of-mouth or written. Now, it’s all about social proof. But what exactly is this new strategy? According to TechCrunch, “Put simply, it’s the positive influence created when someone finds out that others are

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18. 3 List Building Strategies for Success in Today’s Market

You've heard it over and over, what worked before isn’t working now. I attended a webinar by online marketer Clay Collins. It was about the newer strategies for successful list building. They've been around for a while now, but many haven't taken that step forward and gotten on board. As with most marketing strategies, once they become overused they become old and tired. What used to work

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19. Business Success - Do You Really Have the Power? (8 steps to help you get there)

I read a great article over at Matt Lloyds Blog. It explained why some are able to create a successful online business and other can’t. It was a l-o-n-g article, but it was interesting. To break it down and give you the gist of what Matt said, we do have the power. We are in control of whether we become successful or not. We have to stop making excuses and playing the ‘woe is me’ card. Stop

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20. Once You Have Social Network Followers, Then What?

One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.I’ll call the subscriber John Doe for this article.The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them.The first thing

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21. LinkedIn - The Underused Social Media Network

We all know that social media marketing is a must for at least five reasons: 1. Increased visibility 2. Increased traffic and rankings 3. Building authority 4. Making connections 5. Finding potential clients / customers (leads) The biggies in the social network channels are Facebook and Twitter, with Pinterest, Google+ and LinkedIn following behind. But, should this be the case? LinkedIn in

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22. Social Media Marketing - The Event of the Year

The Social Media World 2015 event is taking place March 25th to March 27th. And, it is the event of the year. For most of us, it’s really not feasible to drop everything and go to San Diego (although, it’d be great if you could). I know I'd love to. So, to make sure you don’t miss out on anything. To make sure you have an opportunity to partake of this important marketing event, Social Media

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23. Email Live Feed – Can it Get Any Better for Marketing and Any Scarier for Privacy?

GetResponse just launched a new email marketing tool, Global View. With this tool, you can see when your subscriber opens your email AND where. Talk about big brother. If GetResponse has this feature, you can be sure the other email marketing services either have it already or will be getting it soon. The Pros This is great for the marketer. You can instantly track who’s opening and clicking

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24. An Analysis of Twitter Favorites

Taking a close look at Favorites, three information science specialists conducted a survey of 606 participants to determine the reasons behind Twitter Favorites. The study consisted of two questions: 1. The first questions wanted to know why the user Favorited a Tweet. 2. The second question asked for “a specific explanation for the last tweet the user had favorited.” Based on the results,

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25. 3 Super-Tips That Will Help Ensure Your Emails Get Delivered and Opened

Email marketing is a powerful high conversion tool. It’s one of the elements of inbound marketing and brings your content and offerings right to your ‘signed-up’ audience. What makes this marketing strategy so powerful is that you’re communicating with people who willing gave you their email addresses in order to receive YOUR information. But, even though you have those email addresses, you

0 Comments on 3 Super-Tips That Will Help Ensure Your Emails Get Delivered and Opened as of 3/9/2015 6:50:00 AM
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