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1. Get Traffic to Your Website with Inbound Marketing - New eClass

It’ll soon be a new year and with that I’ll be offering a NEW online marketing e-class through WOW! Women on Writing. As valued readers and visitors to this website, I want to keep you in the loop. Just like the marketing arena is ever changing, so are my classes. The reason is to keep up with all those changes. Beginning January 5, 2015, I’m offering a new 4-week e-class: GET TRAFFIC TO

0 Comments on Get Traffic to Your Website with Inbound Marketing - New eClass as of 12/17/2014 6:06:00 AM
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2. Twitter as Part of Your Social Media Marketing Strategy – Process, Tips, and Benefits (A Case Study)

Information is all around us. And, that information can help us create, build, and tweak our marketing strategy. In a recent article (I can’t remember where I read), it talked about social media marketing. In particular, it gave tips on using Twitter. The one tip I remember is to tweet eight to 10 times a day. I put this strategy to the test in two ways: 1. I created a new Twitter account

0 Comments on Twitter as Part of Your Social Media Marketing Strategy – Process, Tips, and Benefits (A Case Study) as of 12/15/2014 5:46:00 AM
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3. Social Media Marketing - Basic Twitter Terms (including Favorites and Twitter Analytics)

I've been using Twitter a lot lately as part of my social media marketing strategy. Thought I'd shed some light on some of Twitter's terms. Basic Twitter Terms and Definitions The most common term on the social network is “Retweet.” This is the process of clicking on the ‘retweet’ button of a tweet you like or find valuable. By clicking on that button, you are sharing that tweet with your

0 Comments on Social Media Marketing - Basic Twitter Terms (including Favorites and Twitter Analytics) as of 12/12/2014 5:18:00 AM
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4. Writing Books and Making Money – 7 Must-know Strategies of Successful Authors

I listened to a teleseminar by Steve Harrison of Quantum Leap recently. He has helped a number of heavy-hitters, such as Peggy McCall and Guy Kawasaki. The focus of the call was on the differences between ‘rich authors’ and ‘poor authors.’  Of the differences Harrison gave, below are some of the most important. 7 Strategies and Tips that Successful Authors Use and Unsuccessful Authors

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5. 5 Power-Packed Email Marketing Strategies

If you haven’t noticed yet, the world is wired (and wireless). Just about everyone is online. Seriously, ‘the proof is in the pudding’. Numbers show that 90% of all adults are online. So, how do you get noticed by all those possible leads? Well, the first step is inbound marketing strategies. And, within that strategy, you should be utilizing you subscriber list. To do this, you need to send

0 Comments on 5 Power-Packed Email Marketing Strategies as of 12/8/2014 7:13:00 AM
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6. Life and Marketing are Like Riding a Bicycle

"Life is like riding a bicycle. To keep your balance, you have to keep moving." I love Albert Einstein quotes. He was such a brilliant man. This particular quote is pertinent to everything in life, including your marketing efforts. In fact, the marketing arena is ever-changing. What worked yesterday may not work today. What didn't exist yesterday, may very well exist today. Marketing

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7. Even Tiny Action Steps Can Produce Huge Results

"Someone is sitting in the shade today because  someone planted a tree a long time ago." This Warren Buffet quote inspires me. It 's simple, yet so amazingly powerful.  1. A tiny seed can create something as massive as a tree, even a sequoia tree.  Think of the giant sequoia tree in California, USA. It averages around 26 feet in diameter, weighs around 4,189,000 lbs. and reaches

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8. 10 Must-Know Tips on Creating a Search Engine Optimized Website

There needs to be at least 10 of me to keep up with all the great information online. I just read an infographic from QuickSprout.com on structuring a search engine optimized website. Having been affected by both Google Penguin and Panda, I look out for SEO strategies from reliable sources. So, here’s a breakdown of Neil Patel’s post: 1. Your URL matters. I’ve known this for a while, but

0 Comments on 10 Must-Know Tips on Creating a Search Engine Optimized Website as of 12/1/2014 8:12:00 AM
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9. Social Media - Should Facebook be Worried About the NEW Kid on the Block, Ello?

As someone who’s not a huge Facebook (FB) fan, it will be interesting to see if this new social media platform gives Facebook a run for its money. According to an article at Forbes, “The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by some as the ‘hipster social network’, Ello offers a forever ad-free experience and promises to never sell its

0 Comments on Social Media - Should Facebook be Worried About the NEW Kid on the Block, Ello? as of 11/28/2014 8:00:00 AM
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10. Have More Than One CTA Link in Your Emails (to make sure it’s seen)

This power-packed marketing strategy involves sprinkling links throughout your emails. The idea is to make sure your CTA link is not just at the end of your email. You need one or two earlier on, for those readers who don’t read to the end of the content. It’s important to give them the opportunity to see your links by having another one or two within the email. A lot of readers are ‘skim

0 Comments on Have More Than One CTA Link in Your Emails (to make sure it’s seen) as of 11/26/2014 7:54:00 AM
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11. The Google Panda Algorithm, Your Website, and Duplicate Content

Although Google’s newest algorithm update had to do with Penguin (website links), Panda is something you should also be paying attention to. Panda was developed to make sure sites produce high-quality content aimed to benefit the reader with new or fresh information. ‘Poor’ (fluff or no-value) quality content will cause a drop in search ranking for the site. This ‘poor’ quality content

0 Comments on The Google Panda Algorithm, Your Website, and Duplicate Content as of 11/24/2014 8:12:00 AM
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12. The Shotgun Social Media Strategy

Convince and Convert (Digital Marketing Advisors) had an interesting article by Jay Baer on how to create a more effective social media strategy. Most marketers know that the majority of social media channels don’t send (share) your posts to everyone on your list or to your connections. So, if you post something to Facebook, the majority of your FB connections won’t see your post. We’re

0 Comments on The Shotgun Social Media Strategy as of 11/21/2014 7:24:00 AM
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13. Content Marketing - Are Long Sentences in Your Blog Posts Good or Bad for Your Rankings?

I’ve been getting more involved in my website analytics lately. Due to this, I found an interesting ranking element I didn’t know about – sentence length. I know about sentence length in regard to writing for children, but had no idea it was a ranking element for your website. Apparently, long sentence reduce content clarity. This has me thinking and editing as I’m writing – adding more

0 Comments on Content Marketing - Are Long Sentences in Your Blog Posts Good or Bad for Your Rankings? as of 1/1/1900
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14. 3 Power-Packed Elements to SEO Ready Content

There is much to know about SEO ready content. The most important thing is to create content that search engines will find valuable enough to use as the results of a search query. Below are three power-packed elements needed to create this type of content. 1. Create ‘shareable’ and keyword optimized content. The ‘old’ SEO involved optimizing keywords that search engines would find,

0 Comments on 3 Power-Packed Elements to SEO Ready Content as of 11/17/2014 6:53:00 AM
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15. Social Media Marketing and Time Management

There’s a great quote at BufferSocial, “Social media shouldn’t be a time waster. It should be a money maker.” I absolutely love this quote. If you’re like me, you spend time and effort keeping up with your social media channels. Post to Twitter. Post to GooglePlus. Post to Facebook. Post to StumbleUpon. Post to Pinterest. Post to LinkedIn. Post to . . . Then analyze what’s working and tweak

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16. Blogging with External Links - More Value to the Reader and More Ranking Power

There are so many tips, tricks, and strategies to blogging ‘effectively.’ Anyone can blog. It’s simple - you just type away, publish the post, and share it. But, to blog effectively, you need to pay attention to lots and lots of blogging strategies to make the post more valuable to the reader and make it search engine friendly. One technique to add a power-punch to your blog posts is to

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17. Email Marketing and The Evergreen System (it has to do with autoresponders)

How do you create a marketing system that converts, and one that keeps working without any effort after the initial setup? It’s called the ‘evergreen system’ or the ‘autopilot system.’ And, it involves email marketing and autoresponders. I’m in the process of creating this type of system. I’m hoping to have it up and running in the new year. Interestingly, each pro marketer has their own

0 Comments on Email Marketing and The Evergreen System (it has to do with autoresponders) as of 11/10/2014 6:30:00 AM
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18. Have You Had Your Content Hijacked? Protection Strategies You Need to Know

I write a lot. I have probably close to, or over, 1500 articles and blog posts floating in cyber space. In fact, there may be 2000 or more. Some have my byline, others I've ghostwritten. When you have that much content out there, you have to expect some of it will get hijacked, even though it's not ethical. An article at Problogger, delves into this topic and gives 3 tips you can use to

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19. Content Marketing - Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out)

I recently read an interesting blog post at Social Media Examiner. Its focus was on how to increase social media shares. If you’re a content marketer, this should be of interest to you. It sure is to me. Today’s marketing is about discoverability and shareability. This means you need to be involved with social media marketing. All the search engines ‘watch’ how you do on the social networks.

0 Comments on Content Marketing - Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out) as of 10/20/2014 8:00:00 AM
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20. Did You Write a Book? Sell It Through Your Blog

How to Sell Books Through Blogs Guest Post by Kim Staflund In today's digital environment, selling books through blogs is viable and preferable for many authors. Here's more information on how to sell your published books through blogs. • Interest: You need an audience that has an interest in your book. A series of blogs can help to not just develop, but engage that audience. Let them know

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21. Content Marketing - Don't Make These Landing Page Mistakes and What to do If You Have

Just about everyone knows the importance of having a website. And, the landing page is the first thing a visitor will see. So, it better be reader and search engine optimized. As a website owner there are certain mistakes that you need to look out for. Here are 5 of them: 1. Overwhelming content You don't want a website landing page that has too much content or information. Keep it simple

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22. Business Success: Fine-Tune Your Content Marketing with Attribution Reports (know where and how conversion happens)

You’re sitting at your laptop, typing away. You know content is the absolute King of the internet jungle. And, you know inbound marketing is the best way to bring traffic to your website. But, which of your content efforts are producing the most benefit. In other words, what post or website page or other strategy, or what combination of efforts are the ‘conversion powerhouses?’ You scratch

0 Comments on Business Success: Fine-Tune Your Content Marketing with Attribution Reports (know where and how conversion happens) as of 10/27/2014 6:41:00 AM
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23. 4 Power-Packed Tips on Streamlining Your Product Creation Process

Everywhere you look, there’s a product or service being offered, especially online. The internet has made selling and the ability to earn money available to all. If you’re not creating your own products to sell, you should be. I get it though. You might think creating one product a bit daunting. And, to create multiple products may seem completely overwhelming. Well, think again. Don’t let

0 Comments on 4 Power-Packed Tips on Streamlining Your Product Creation Process as of 10/29/2014 6:01:00 AM
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24. Those Most Adaptable to Change Succeed – Marketing in the Digital Age

"It's not the strongest nor most intelligent that survives; the most adaptable to change wins." While Charles Darwin wasn't thinking of marketing in the digital age when he said these words, they couldn't be more appropriate to the quick and ever-changing climate of online marketing. I'm a writer as well as an online marketer and writing is an evergreen topic. There are steadfast rules that

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25. Be SUPER Careful of the Content Marketing Strategies You Use – A Tip on Penguin 3.0

OH, BOY. I’ve been hit by Google’s Penguin 3.0. I haven’t received a formal notification, but my Global and U.S. Alexa rankings are rising. The lower these number the better. As an ethical writer and marketer, I work hard to maintain my online presence and build a strong and reliable platform – a platform that helps others through high quality information. Well, what worked yesterday,

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