The Co-Creation Connection
Book Description
For more than 100 years, a company-centric, efficiency-driven view of value creation has shaped our industrial infrastructure and the entire business system. Although this perspective often conflicts with what consumers value - the quality of their experiences with goods and services - companies see value creation as a process of cost-effectively producing goods and services. Now information and c... More
Book Information
Publisher | Booz Allen & Hamilton |
Binding | Digital |
Reading Level | Uncategorized |
# of Pages | N/A |
ISBN-10 | B00006L5AZ |
Publication Date | 05/01/2002 |
The Creators
About Venkatram Ramaswamy (Author) : Venkatram Ramaswamy is a published author. A published credit of Venkatram Ramaswamy is The Co-Creation Connection.
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