Making CRM Work
Book Description
Economic turbulence is forcing companies to sharpen their focus on customer loyalty. But a promising technique that emphases loyalty-building -- Customer Relationship Management programs, or CRM -- is falling flat. Bain's Darrell Rigby and Fred Reichheld offer insights on turning the promise of CRM into profits.
Book Information
Publisher | Bain & Company |
Binding | Digital |
Reading Level | Uncategorized |
# of Pages | N/A |
ISBN-10 | B000069AQS |
Publication Date | 03/01/2002 |
The Creators
About Fred Reichheld (Author) : Fred Reichheld is a published author. Published credits of Fred Reichheld include Making CRM Work and Prescription for Cutting Costs.
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