Prescription for Cutting Costs
Book Description
In the current downturn, most companies are tightening their belts. But too many are missing their biggest opportunity to contain costs: building loyal relationships with their best customers and with their own employees. In this article, loyalty expert Fred Reichheld explains that small increases in customer retention soon translate into big boosts to profits. And he gives powerful examples of co... More
Book Information
Publisher | Bain & Company |
Binding | Digital |
Reading Level | Uncategorized |
# of Pages | N/A |
ISBN-10 | B00005UT2Z |
Publication Date | 11/01/2001 |
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