Marketing Lateral - Edicion 2005
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Book Description
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product pos... More
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product pos... More
Book Information
Publisher | Pearson Education |
Binding | Paperback |
Reading Level | Uncategorized |
# of Pages | N/A |
ISBN-10 | 8420542806 |
ISBN-13 | 978-8420542805 |
Publication Date | 04/2005 |
The Creators
About Philip Kotler (Author) : Philip Kotler is a published author of children's books. Some of the published credits of Philip Kotler include FAQs on Marketing: Answered by the Guru of Marketing, Marketing Lateral - Edicion 2005, ... more
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