Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage
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Book Description
Rights of all kinds are in the news daily, from illegal downloading to brand bullying to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. Virtual Monopoly offers new insights into the major shifts taking place behind the headlines-developments that allow companies of any size to leverage their creative advantage. This book offers a rad... More
Book Information
Publisher | Nicholas Brealey Publishing |
Binding | Hardcover (2 editions) |
Reading Level | Uncategorized |
# of Pages | 220 |
ISBN-10 | 185788289X |
ISBN-13 | 978-1857882896 |
Publication Date | 12/01/2001 |
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