Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights
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Book Description
Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.
Book Information
Publisher | Nicholas Brealey Publishing |
Binding | Paperback (2 editions) |
Reading Level | Uncategorized |
# of Pages | 256 |
ISBN-10 | 1857882849 |
ISBN-13 | 978-1857882841 |
Publication Date | 12/2001 |
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