The Business of Children's Entertainment
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Book Description
For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media market... More
Book Information
Publisher | The Guilford Press |
Binding | Hardcover (4 editions) |
Reading Level | Uncategorized |
# of Pages | 190 |
ISBN-10 | 1572302801 |
ISBN-13 | 978-1572302808 |
Publication Date | 11/14/1997 |
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