Advertising to Children on TV: Context, Impact, and Regulation
Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In de... More
Book Information
Publisher | Routledge Books |
Binding | Hardcover |
Reading Level | Uncategorized |
# of Pages | 224 |
ISBN-10 | 0805844880 |
ISBN-13 | 978-0805844887 |
Publication Date | 09/2004 |
The Creators
About Caroline Oates (Author) : Caroline Oates is a published author. Published credits of Caroline Oates include Advertising to Children on TV: Content, Impact and Regulation and Advertising to Children on TV: Context, Impact, and ... more
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View Caroline Oates' profile
About Mark Blades (Author) : Mark Blades is a published author and an editor. Some of the published credits of Mark Blades include Children and their Environments: Learning, Using and Designing Spaces, Advertising to Children on ... more
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View Mark Blades' profile
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