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Riding The Waves of Culture: Understanding Diversity in Global Business

Average rating
4.1 out of 5
Based on 429 Ratings and 66 Reviews

Book Description
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectivenes... More
Book Information
PublisherMcGraw Hill Companies
BindingHardcover (8 editions)
Reading LevelUncategorized
# of Pages416
ISBN-100786311258
ISBN-13978-0786311255
Publication Date12/01/1997
The Creators
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About Charles Hampden-Turner (Author) : Charles Hampden-Turner is a published author of children's books. Published credits of Charles Hampden-Turner include The Best Business Books of the Millennium, Riding The Waves of Culture: Understand... more
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About Fons Trompenaars (Author) : Fons Trompenaars is a published author. Published credits of Fons Trompenaars include Riding The Waves of Culture: Understanding Diversity in Global Business.
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