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Mirror Makers: A History of American Advertising and Its Creators

Average rating
4.1 out of 5
Based on 44 Ratings and 10 Reviews

Book Description
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a power... More
Book Information
PublisherWilliam Morrow and Company
BindingHardcover (8 editions)
Reading LevelUncategorized
# of Pages383
ISBN-100688022561
ISBN-13978-0688022563
Publication Date06/1984
The Creators
About Stephen Fox (Author) : Stephen Fox is a published author. Published credits of Stephen Fox include The Mirror Makers: A History of American Advertising and Its Creators.
View Stephen Fox's profile
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