Comportamiento del Consumidor - 7 Edicion
Average rating | ||
Based on 268 Ratings and 14 Reviews |
Book Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consu... More
Book Information
Publisher | Sagebrush Education Resources |
Binding | Hardcover (2 editions) |
Reading Level | Ages 9-12 |
# of Pages | N/A |
ISBN-10 | 0613956389 |
ISBN-13 | 978-0613956383 |
Publication Date | 08/2001 |
The Creators
About Leslie Lazar Kanuk (Author) : Leslie Lazar Kanuk is a published author of children's books. Published credits of Leslie Lazar Kanuk include Comportamiento del Consumidor - 7 Edicion.
View Leslie Lazar Kanuk's profile
View Leslie Lazar Kanuk's profile
Videos
Reader Comments
Amazon US Reviews
Write a review on Amazon.com for this book
Amazon UK Reviews
Write a review on Amazon.co.uk for this book
Barnes & Noble Reviews
Write a review on Barnes & Noble for this book
Goodreads Reviews
Write a review on Goodreads for this book
View Leon G. Schiffman's profile