Advertising Hb
Book Description
Part of a series which examines the different media industries, this book looks at how the advertising industry is organized, the way its producers and institutions work, what pressures and market forces rule it, and the technology underlying it.
Book Information
Publisher | Heinemann |
Binding | Hardcover |
Reading Level | Uncategorized |
# of Pages | 32 |
ISBN-10 | 0431082111 |
ISBN-13 | 978-0431082110 |
Publication Date | 06/01/1999 |
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