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Children as Consumers: A Psychological Analysis of the Young People's Market

Average rating
3 out of 5
Based on 2 Ratings and 2 Reviews

Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people co... More
Book Information
PublisherRoutledge Books
BindingPaperback (3 editions)
Reading LevelUncategorized
# of Pages256
ISBN-100415185351
ISBN-13978-0415185356
Publication Date05/08/1998
The Creators
About Adrian Furnham (Author) : Adrian Furnham is a published author. Published credits of Adrian Furnham include Children As Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psycholog... more
View Adrian Furnham's profile

About Barrie Gunter (Author) : Barrie Gunter is a published author. Published credits of Barrie Gunter include Advertising to Children on TV: Content, Impact and Regulation, Advertising to Children on TV: Context, Impact, and Regul... more
View Barrie Gunter's profile
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