Children as Consumers: A Psychological Analysis of the Young People's Market
Average rating | ||
Based on 2 Ratings and 2 Reviews |
Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people co... More
* the kinds of things young people co... More
Book Information
Publisher | Routledge Books |
Binding | Paperback (3 editions) |
Reading Level | Uncategorized |
# of Pages | 256 |
ISBN-10 | 0415185351 |
ISBN-13 | 978-0415185356 |
Publication Date | 05/08/1998 |
The Creators
About Barrie Gunter (Author) : Barrie Gunter is a published author. Published credits of Barrie Gunter include Advertising to Children on TV: Content, Impact and Regulation, Advertising to Children on TV: Context, Impact, and Regul... more
View Barrie Gunter's profile
View Barrie Gunter's profile
Videos
Reader Comments
Amazon US Reviews
Write a review on Amazon.com for this book
Amazon UK Reviews
Write a review on Amazon.co.uk for this book
Barnes & Noble Reviews
Write a review on Barnes & Noble for this book
Goodreads Reviews
Write a review on Goodreads for this book
View Adrian Furnham's profile