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Bms;Marketing


Book Description
This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.
Book Information
PublisherMacmillan
BindingPaperback (5 editions)
Reading LevelUncategorized
# of Pages336
ISBN-100333658477
ISBN-13978-0333658475
Publication Date11/04/1998
The Creators
About Geoffrey A. Lancaster (Author) : Geoffrey A. Lancaster is a published author. Published credits of Geoffrey A. Lancaster include Marketing: Second Edition.
View Geoffrey A. Lancaster's profile

About Paul Reynolds (Author) : Paul Reynolds is a published author. Published credits of Paul Reynolds include Marketing: Second Edition.
View Paul Reynolds' profile
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