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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Average rating
3.8 out of 5
Based on 6 Ratings and 4 Reviews

Book Description
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal ... More
Book Information
PublisherPearson Allyn & Bacon
BindingSpiral-bound (2 editions)
Reading LevelUncategorized
# of Pages272
ISBN-100205405738
ISBN-13978-0205405732
Publication Date07/19/2004
The Creators
About Bonnie Poovey Short (Author) : Bonnie Poovey Short is a published author. A published credit of Bonnie Poovey Short is Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Commu... more
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About Charles Marsh (Author) : Charles Marsh is a published author. Published credits of Charles Marsh include The Beloved Community: How Faith Shapes Social Justice from the Civil Rights Movement to Today, The Beloved Community: H... more
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About David W. Guth (Author) : David W. Guth is a published author. A published credit of David W. Guth is Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication.
View David W. Guth's profile
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